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#4 (52) 2009. Two Colors Design
Editor’s Letter
Less colored design evolved from harsh life necessities served the purpose to save money to a medium or, if you want, presentation of one`s creative
potency. It turned into a ritualistic form of minimalistic protest. Into a game of the stinginess of words, and poverty paints.
Not without reason the minimalism of color transferred from low-class segment to premium one. That`s why two-color prints firmly stayed in the space of
luxury boutiques and studios and propagated “the restrained beauty of minimalism”.
Nowadays, in time of digital printing this genre became the game. Today colors lost their marketing meaning. Color identification arouses ironic smiles,
and only shine of wise head of a designer pleases and makes a look stop, to see good things in the crowd of passed by brands, products, printing and a
fount of online.
Peter Bankov
Content issue
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