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#3 (43) 2007 Dutch design issue. Part I — Amsterdam
Editor’s Letter
The second issue of our magazine on Dutch design is neither worse nor better than the previous one. It becomes clear when one takes each issue in the
hands, looks at them carefully and puts to one?s ears. In my opinion, one should stand like that keeping his head between these two issues for some time.
For something about fifteen minutes. It will be more than enough. A person with an ear for design is sure to hear music, and a person with sick imagination
will hear voices.
The voices will be low but clear, a bit frightening and somewhat persistent. The voices will say or whisper, «Hey, you! Why are you standing like that?
Have you turned into a stone? That?s right, dear friend and designer from Russia. Keep standing like that, feel it, take your time. Don?t hasten to worry.
The world has a room for a simple heroic deed…».
A heroic deed which becomes clear when one understands the scale of the use of the Beauty Saving the World. Here is this world, and its name is Dutch
design. It lacks professional conceit typical, for example, of American design. I am not against American design. It?s just that I do not enjoy its
utilitarian function of a high-speed vehicle of getting over advertising information to a person through video receptors.
Dutch design is extremely organic and comfortable. It is environment-friendly, if you wish. It makes you feel comfortable and sure. Frankly speaking, there
is an opinion that it is the same in all its manifestations — like Dutch tulips look one like another in their uniform and high-quality beauty.
This inimitable effect is sure to have some roots. In the country which made itself and designed itself things can not be otherwise. If it has had enough
strength to build itself on such a grand scale, that country is sure to have more than enough forces for design. Design has become part of the national
culture. It is impossible to imagine Holland without windmills, tulips and good design. Each design has an effect of uniform design beauty of a tulip, and
a tulip possesses this very design, correspondingly. Everything around is harmonious and environment-friendly. The feeling is in the air, in every tree, in
every stamp and piece of paper on the ground. It is a small miracle of a small country built on a gigantic design scale.
Peter Bankov
Content issue
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