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#1 (37) 2006 Anniversary Number
Ora-Ito. If not from the front, then from behind
Ito made himself known, by creating (even though nobody asked) faces of many famous world brands — Louis Vuitton, Gucci, Cartier, Roger Vivier… In his
head virtual ideas are born, phantom advertising campaigns, accessories (bags and shoes), furniture and even villas for Gucci, that exist, to our
disappointment, only on paper. But before long, real projects lined up: Swatch, Adidas, L’oreal, Pantone, Heineken. His real projects are now just as
large-scale as his fictional ones.
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