Anatoly Gusev. Master designer

Anatoly Gusev is an art director of „Kommersant“ Publishing House in Russia.

In this interview,Anatoly tells about what it's like to work in a major Russian Publishing House, about the principals of building the architecture of newspaper design. In his opinion, the main task of an art director is to create a grid, that the newspaper would come out to look fresh, different and new every time. Regardless of the fact whether a professional, highly paid art director is present among the newspaper staff.