Fred Woodward. Choreographed coupling of photography and typography

Beginning January 2001, Fred Woodward is the design director of American GQ. He is a legend and main hero of The Rolling Stone magazine, where he worked for 15 years, since 1987. He had designed a number of books, that received awards and became bestselling in US and abroad. In collaboration with Seliger, Woodward directed music videos for Hole, Lenny Kravitz, Natalie Merchant. He also directed first TV ads for Gap.

Today Fred is the president of the Society of Publication Design and chairman of the American Illustrator's Society.In the Spring of 2006,GQ was awarded in the „Best Magazine Design“ category by the American Society of Magazine Editors.